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Adidas Olympic advertising to the Chinese athletes for the protagonist, full of nationalism that is because adidas jeremy scott js wings the company will almost all Olympic television advertising budget vote in China, and may not be re-counter market in the United States and Europe to play these ads.


The German company trying to take the Olympic opportunity to make their market share over competitors Nike (Nike). Olympic advertising is not only the main player in the Chinese diver Hu Jia and basketball women, jeremy scott wings shoes Sui Feifei, Chinese athletes for the protagonist, the theme is the Chinese man-made hosting the Olympics and win the proud.


One set of ads in the form of a computer animation depicting the scene of the Chinese human very local athletes, they block the volleyball game to basketball players pass, or work together high diver hurtling through the air. In another series of ads, the Chinese women's volleyball team comes to the expectations of the people of how the enormous pressure to give them, and they live up to expectations, after gold medal in the 2004 Olympic Games. This campaign, outdoor advertising agency TBWA / Shanghai, Omnicom Group's company in Shanghai, won the award of the Cannes International Advertising Festival (in Cannes International Advertising Festival in). Later this month, Adidas will launch the last series of TV ads, the content is js wings adidas the scene dressed in Adidas sportswear, Chinese athletes on the podium to accept the award.
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