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Following India Reebok stores illegal operation and NFL (U.S. National Football League) sponsorship contract losses, Germany Adidas Group adjusted its U.S. subsidiary, Reebok senior leadership structure. Matt O'Toole (Matt O'Toole) will be responsible for the development of the Reebok brand. Uli Becker (Uli Becker) will no longer be responsible for brand of Reebok overall, but only in charge of the Reebok business in the United States. Announced and confirmed the news in an Adidas Group spokesman on Saturday (September 15). Take over the development of the Reebok brand is Matt O'Toole, Chief Marketing Officer, will no longer take orders from Becker, but managed directly by the board of directors of the Adidas Group Erich jeremy scott collection.

By the end of April this year, the adidas Group announced India Reebok store illegal business activities. In addition, Reebok from American NFL sponsorship contract income fell, NFL teams sponsored by Adidas Group competitors Nike. The second quarter of 2012, Reebok turnover at constant exchange rates fell by a quarter. Adidas Group sales in the second quarter of 2012, the amount due to the European Cup sales surged nearly 15% to $ 3.5 billion euros. Adidas Group's overall profitability expected in 2012 will be a record, up from 770 million to 785 million euros.